Bournville College Chooses TEEM Solution from Touchstone Group
to Manage Corporate Client Interface
29 August 2007: Bournville College has chosen TEEM
(Touchstone Employee Engagement Manager) from Touchstone Group,
leading AIM listed IT provider of integrated business software
solutions and consultancy. The solution, built upon Microsoft
Dynamics CRM, will be used as part of a new strategic approach, by
the college, to enhance its relationship with corporate
clients.
Located in Birmingham UK, Bournville College has established a
widely acclaimed reputation for excellence in Community Education
offering courses to sixth form students, adults and those seeking
personal and professional development.
In recent years, the college has built a strong relationship
with local companies too, offering either traditional college based
training or bespoke courses on site. As part of a new strategy to
enhance the college’s management of corporate clients and to
promote a highly professional interface, Bournville College has
chosen TEEM to support the work of its Business Development
operation.
TEEM, helps Colleges of Further Education establish and manage
key relationships with business clients and constituents such as
governing bodies, skills brokers and other educational
establishments.
Eddie Cottis, Project Manager at Bournville College, explains,
“Most colleges now focus on the corporate and SME sectors; seeking
to provide a range of flexible alternatives for training.
Bournville College is a particularly attractive option for local
businesses, given its excellent reputation for management and
marketing courses amongst others. In keeping with our aim to
provide the highest quality of service in all areas, we decided to
invest in managing our interface with the local business community
with TEEM. This allows our Business Development operation to target
this sector more effectively, avoid duplication and ensure that
there are no gaps.
“We chose TEEM, following an extensive review of the market, as
we were especially impressed with its seamless integration with
Microsoft Outlook and therefore it fitted well with our existing
working practices. Once fully operational, we will look at how TEEM
could help in other areas of the college.”
Adrian McNay, Executive Director, Touchstone Group believes the
college is leading by example noting, “For a college renowned for
the quality of its management and marketing courses and the high
level of service it provides, it is natural that they should invest
in a client management system that allows them to manage their
interface even more effectively. We are delighted they have chosen
TEEM to enhance their Business Development strategy and look
forward to helping other business operations at Bournville in the
future.”