Microsoft Dynamics CRM 2011
Product Overview
In the current economic climate you may be
tightening your belt, but you still need to retain the loyalty of
your existing customers, attract new business and help your staff
increase productivity. To achieve this with reduced resources,
businesses should make use of today’s affordable and flexible
customer relationship management (CRM) technology.
How Microsoft Dynamics CRM
2011 can help your business:
Build stronger
relationships
By providing a single platform that enables
your customer-facing staff to manage each relationship - from
first contact right through to post-sales and beyond -
Dynamics CRM 2011 can help you build more fruitful
relationships with existing customers and forge relationships with
new ones.
Save time and money
Microsoft Dynamics CRM 2011 offers an
affordable technology featuring familiar Microsoft Outlook and
Office interfaces that streamline your business processes, improve
your efficiency and help you stay competitive.
Increase productivity
From centralising information and communications, to identifying
new avenues for growth and automating workflows, it offers
everything you need to be more responsive to customer needs.
Moreover, Dynamics CRM 2011 is easy to configure
without needing technical expertise and requires minimal staff
training.
Touchstone is Microsoft's leading UK Microsoft Dynamics
CRM Partner with experience gained from 130 successful
implementation projects over 7 years. Customers
include the Royal London Society for the Blind,
Bankhall, London Borough of Merton, The Houses of
Parliament and London Borough of Lewisham.
To date, over 24,000 clients with a combined
total of 1,400,000 users have chosen to use Microsoft Dynamics
CRM. As the UK No.1 Microsoft Dynamics CRM Partner, there is
no better software provider to consult and supply you with this
powerful CRM solution. Touchstone have been deploying Microsoft
Dynamics CRM for UK organisations since 2003 and ideally placed to
help your business acquire new customers, build tighter bonds of
loyalty and reduce the costs of marketing, selling and customer
service.
Our agile project methods focus on the business outcome as
opposed to the technology, ensuring project success and quick
time-to-value.
Key features include:
- Microsoft Dynamics CRM Software: helps
businesses build profitable customer relationships. Integrated
Sales, Marketing and Customer Service modules enable employees
to share information to help to improve sales success and help to
deliver consistent, efficient customer service.
- Sales Productivity: Accessible from Microsoft
Outlook and the Web, Microsoft CRM Sales helps sales people manage
leads and opportunities, measure and forecast sales activity,
efficiently track customer communications, and automate stages in
the sales process—helping ensure a shorter cycle, higher close
rates, and improved customer retention.
- Marketing: Helps give your marketing team the
streamlined, automated tools to target the most promising market
segments, bring your products and services to your audiences,
convert possible leads into customers and measure the results of
all activities to drive even better results.
- Customer Service: Offer superior customer
support services and increase capacity to handle requests, without
adding employees. Microsoft CRM Customer Service helps your service
representatives track customer requests, manage support issues from
initial contact through successful resolution, and provide
customers with the consistent, efficient service that ensures
satisfaction.
- Integration with Microsoft Business Solutions:
Microsoft Dynamics CRM 2011 integrates easily with Microsoft
Dynamics ERP products including Microsoft Dynamics
AX, Microsoft Dynamics GP and Microsoft Dynamics NAV allowing transfer
of accounts, contacts, product catalogue, orders and price
lists.
- CRM Accelerators: Are a range
of add-on solutions developed for Microsoft Dynamics CRM 4.0
customers. Each accelerator is available at no cost and
showcases how the Microsoft Dynamics CRM 4.0 platform can be
configured and extended to broaden marketing, sales and service
capabilities. Accelerators are available to extend areas such
as Sales Productivity & Forecasting, Partner Relationship
Management, CRM Mobile, Social Media, Analytics and
Searching.
Built-in flexibility:
- Flexibility in configuration:
Exceptional customisation features allow simple adaptation to your
business model, processes and technology
infrastructure.
- Flexiblility in deployment: On-premise,
online or in the Cloud, the choice is
yours.
- Flexibility in pricing: Take advantage of the
existing volume license agreement you may have with Microsoft to
secure advantageous pricing for license purchases or rent the
service on a per-user per-month subscription basis.
Extending Relationship Management
Every organisation has relationships they need
to manage to achieve their business goals. Touchstone deploy
Microsoft Dynamics CRM software to add value to a range of
stakeholder relationships far beyond traditional Customer
Relationship Management. Recent projects have included
Citizen, Donor, Employee, Supplier and Student Relationship
Management. Microsoft Dynamics CRM provides the
perfect platform for quickly building and deploying these tailored
business management solutions within Microsoft Outlook,
encompassing advanced activity and business process management
features and benefitting from rich end-user customisation and
reporting tools.
Microsoft Dynamics CRM 2011 & SharePoint 2010
Most end-to-end Customer Relationship Management scenarios require
the ability to extend business processes and data components to a
broader set of resources, internally and externally. Touchstone use
Microsoft Sharepoint 2010 as part of a natural
extension of the Microsoft Dynamics CRM software, improving the
ability of organisations to manage these scenarios and
deliver improved customer-centricity as a result. This
CRM solution enables users to track documents and manage
content, as well as provide a collaborative workspace for
internal teams to work together on a specific topic.
Sharepoint 2010 also delivers a valuable
integrated business software platform allowing customers to manage
their own contact information, raise customer service cases etc.
directly from the web and publish business scorecards and
dashboards based on CRM performance through the corporate
intranet.

Touchstone is a member of the 2010 Inner Circle for Microsoft
Dynamics consisting of partners whose sales achievements and
commitment to customer service rank them as the elite of the
President’s Club which represents the top 5 per cent of partners
worldwide.